6 Smart Summer Marketing Moves Every Service Business Should Make (Without Dropping the Ball on Calls)
Marketing only works if someone actually answers the phone.
You can send emails, run ads, and drop promos all day long. But if your team can’t keep up with the response, you’re not growing—you’re ghosting.
Let’s talk about the summer strategies that drive results, and how Jill’s Office helps you capture every opportunity.
1. Promote Your Summer Specials and Handle the Surge
You’re offering seasonal discounts or tune-ups. Great. But if no one picks up when that campaign lands, you’re wasting money.
What to do:
Make sure every lead is captured and no customer inquiry goes ignored. That’s exactly what Jill’s Office does 24/7
2. Refresh Your Email List and Re-Engage Customers
Your existing clients are your fastest path to revenue. Send out a “Summer Prep” or “Beat the Heat” email. But don’t stop there.
What to do:
Include a phone number in the email and be ready for the calls. Or better yet, let us take them off your plate while you stay focused on the work.
3. Show Up in Local Search and Be Ready to Respond
Google Business, Yelp, and industry directories can drive traffic, but only if someone picks up when people call.
What to do:
Optimize your listings and reviews, then connect your calls to a live receptionist. Jill’s Office ensures a real person answers 24/7.
4. Launch Text and Call-Back Campaigns
Need to fill the calendar quickly? Text campaigns work best when there’s a sense of urgency and a real person behind the response.
What to do:
Offer limited-time slots and make it easy for customers to call or text back. We’ll be on the other end, ready to help them book.
5. Capture After-Hours and Weekend Calls
Summer means longer days and more late-night inquiries. If you’re only answering during business hours, you’re losing business.
What to do:
Add after-hours coverage. Our receptionists are US-based and available 24/7. No bots. No awkward scripts. Just people who sound like they’re part of your team.
6. Support Your Admin Team Without Hiring More Staff
Your in-house team is valuable, but summer vacation schedules and higher volume can lead to burnout and missed calls.
What to do:
Give your team a break without sacrificing quality. We follow your customized call instructions and act as an extension of your office, so nothing slips through the cracks.
Ready to Save Time, Money, and Sanity?
This summer, growth doesn’t have to come at the cost of customer service. With Jill’s Office, you can run your campaigns confidently, knowing every call is answered with care.
Book a Discovery call today and enjoy your Summer this year while your business blooms!
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